Arena Italia
Young & Rubicam (Y&R), Milan
[1.11.137]
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Arena: “Baywatch” [00:30]# Swimwear brand Arena’s claim is: “Water instinct.” That is why the stranded man in his Arena swimming trunks is pushed straight back into the water.
- Client Arena Italia
- Ad Agency Young & Rubicam (Y&R), Milan
- Art Director Cristian Comand
- Copywriter Vicky Gitto
- Production Company BRW, Milan
- Director Michele Nocchi
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