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Ariel

Saatchi & Saatchi, London

[4.95.120]

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Ariel [00:30]# A commercial that is highly atypical of detergent advertising as it shows a rather ordinary-looking middle-aged couple and does so in a quite realistic manner. The two are celebrating the temporary absence of their children by staging a romantic breakfast in bed. The effect all of this has on the bedclothes is no big problem. After being washed with Ariel, they´ll be as good as new again.

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Ariel [00:30]# A commercial that is highly atypical of detergent advertising as it shows a rather ordinary-looking middle-aged couple and does so in a quite realistic manner. The two are celebrating the temporary absence of their children by staging a romantic breakfast in bed. The effect all of this has on the bedclothes is no big problem. After being washed with Ariel, they´ll be as good as new again.

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