![Ariel](https://www.luerzersarchive.com/wp-content/uploads/1995/04/23766.jpg)
Ariel
Saatchi & Saatchi, London
[4.95.120]
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Ariel [00:30]# A commercial that is highly atypical of detergent advertising as it shows a rather ordinary-looking middle-aged couple and does so in a quite realistic manner. The two are celebrating the temporary absence of their children by staging a romantic breakfast in bed. The effect all of this has on the bedclothes is no big problem. After being washed with Ariel, they´ll be as good as new again.
- Client Ariel
- Ad Agency Saatchi & Saatchi, London
- Art Director Ian Gabaldoni
- Copywriter Richard Baynham
- Production Company Tony Kaye & Partners, London
- Director Marc Williams
More: Saatchi & Saatchi London
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