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Ariel

Saatchi & Saatchi, Paris

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Ariel style “Clothes every day life” (00:40)# At first we think we’re seeing a commercial for an insurance or a similar company. Beautiful music, laughing faces and a doleful but positive sound-ing voiceover. But the spot is not about human wellbeing at all. It instead revolves around our daily clothing and how it has to put up with a lot of wear and tear without anyone ever even think-ing about it. So do your wretched and overstretched jumpers and T-shirts a favour and wash them with Ariel Style. They’ll thank you for it …

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Ariel style "Clothes every day life" (00:40)# At first we think we're seeing a commercial for an insurance or a similar company. Beautiful music, laughing faces and a doleful but positive sound-ing voiceover. But the spot is not about human wellbeing at all. It instead revolves around our daily clothing and how it has to put up with a lot of wear and tear without anyone ever even think-ing about it. So do your wretched and overstretched jumpers and T-shirts a favour and wash them with Ariel Style. They'll thank you for it ...

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