Ariel
BBDO India, Mumbai
[1.22.135]
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ARIEL INDIA
#ShareTheLoad # Why is it easier for men to divide household responsibilities with each other, but not with their wives? 83% of women feel that men don’t see women as equasl when it comes to housework. Continuing the conversation on equality within households, Ariel launches the 5th edition of its campaign to urge men to drop their biases. Because when we #SeeEqual, we #ShareTheLoad.
- Client Ariel
- Ad Agency BBDO India, Mumbai
- Creative Director Balakrishna Gajelli, Josy Paul, Hemant Shringy
- Production Company Ransom
- Director Shimit Amin
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