Ariston “Washer”, “Freezer” & “Cooker” [00:30]# Ariston’s claim, “Ariston and on and on and on,” is illustrated in this unusual campaign through quasi-choreographic means. In the first spot we see a washing machine and a number of people dancing through the slightly surreal room using the machine and sauntering off. In the second commercial, the washing machine and its users have receded into the background. Now the focus is on a freezer and people putting things in and taking them out. In the third spot, finally, the foreground is occupied by a cooker, being used by yet another set of people, the freezer and its surrounding action in the middle-ground, and in the background still the washing machine, etc. The claim is repeated throughout in a monotonous kind of sing-song.