Ariston “Silent Movie”, “Dogs”, “Chicken”, “Snowman”, “Duck” [00:20] + “Shake” [00:40]# A campaign for Ariston white goods thatclearly owes a lot to Paul Meijer´s already classic work for Mazda. “Silent Movie” shows what looks like black and white out-takes from a filma dating back to the first decade of our century and a super informs us that “there is not much sound” with Ariston´s dishwashers. In the next spot we see a number of close-ups of dogs with Band-Aids gracing their snouts. And we´re informed that Ariston´s new ovens have cool doors. A chicken dropping on its back is to tell us that Ariston´s new fridge-freezers feature frost-free shock freezing. A volcano
broils a passing duck, whick demonstrates the steam-cooking feature of Ariston ovens. A plaster dwarf in a garden watches the decline of a snowman during four different temperature phases to finally grab the carrot that used to be the snowman´s nose. “4 temerature selection on the convertible fridge-freezer,” a super and an MVO inform us. The longest of the spots shows a couple making love on a washing machine with KC & the Sunshine Band´s shlocky disco hit “Shake Your Booty” on the soundtrack. The havoc
they create is due solely to their passionate motions for the Ariston washing machine, we are told, is fittet with electronic stabilizers.