Arnet “Bald” (04:30) #
In this low-budget campaign, which ran
chiefly as a viral, we are introduced to
Juan Manuel Fraga, who used to love his
full head of hair. Regrettably, however, he
is now bald. Yet he speaks of a deal with
telecommunications provider Arnet: for
every new broadband customer who signs
up to the service, he will get one new hair
implanted. The response is so great that
the erstwhile follically challenged guy is, in
the course of the six spots, to be seen
sporting a thick layer of hair all over his
body. Speaking in the sixth of the spots,
the now fully hirsute man acknowledges
the solidarity displayed to date but is once
again asking for new customers to sign
up. This time around, however, one hair
will be removed for each new customer
signing up.