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Arriba México
(anónimo), México City
[6.17.001]
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Visitors book a symbolic stay in one of the buildings devastated by the 2017 earthquake and thus make a donation to help to fund Mexico’s reconstruction effort.
Eva Santos: “The functionalities of a reservations website led to a system for donations to help Mexico after the earthquake. Reserving your night in a real demolished house becomes a way of helping that house to be rebuilt. Simple and effective.”
- Client Arriba México
- Ad Agency (anónimo), México City
- Creative Director Hernàn Jaùregui, Angel Rodriguez, Edgar Elorza, Raúl Cardós
- Art Director Christian Rio de la Loza
More: (anónimo) México City
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