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ASB Like Loan

Saatchi & Saatchi, Auckland

[3.15.002]

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The amount of money a bank is willing to lend depends on the borrower’s number of Facebook likes.

Tony Bradbourne: “This is a digital idea for a bank in New Zealand that was hugely popular when it launched. And you can see why: it’s super easy to get involved, the idea of getting a cheap mortgage for no effort is great, and it uses social media well, which is something banks usually seem to struggle with.”

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The amount of money a bank is willing to lend depends on the borrower’s number of Facebook likes.

Tony Bradbourne: “This is a digital idea for a bank in New Zealand that was hugely popular when it launched. And you can see why: it’s super easy to get involved, the idea of getting a cheap mortgage for no effort is great, and it uses social media well, which is something banks usually seem to struggle with.”

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