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Saatchi & Saatchi, London

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Asda “The Imaginarium”
To a backing track of Fleetwood Mac’s Don’t Stop, a father and his daughter manage to sneak their way into the production facility of the “Christmas machine,” a place where wondersome things happen: they watch in amazement as treats such as truffles and turkey are prepared in quite magical fashion. Christmas, says UK supermarket chain Asda, is destined to be the best ever.

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Asda “The Imaginarium” To a backing track of Fleetwood Mac’s Don’t Stop, a father and his daughter manage to sneak their way into the production facility of the “Christmas machine,” a place where wondersome things happen: they watch in amazement as treats such as truffles and turkey are prepared in quite magical fashion. Christmas, says UK supermarket chain Asda, is destined to be the best ever.

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