Ashes of Awareness
Garabato MullenLowe, Asunción, Paraguay
[03.24.136]
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The smoke from the fierce wildfires in northern Chaco, Paraguay, reached Asunción, making the air unbreathable and covering our streets with ashes.
To raise awareness and prompt action, we teamed up with our friends at WWF and used these ashes to create paintings representing some of the species most affected by this tragedy.
When the fire advances, life retreats.
- Client WWF
- Ad Agency Garabato MullenLowe, Asunción, Paraguay
- Creative Director Palo Cella, Marcelo Marquez
- Art Director Guille Collar, Diego Centurión, Marcos Benquique
- Copywriter Mathias Duarte, Carlos Alcaraza, Mario Hannich
- Photographer Jose Torres
- Digital Artist Alem Mendoza, Nathalia Morinigo, Arami Torres, Guillermo Mayeregger
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