Asics “Dream” (01:00) + “Streetwear” (00:25)# The sports brand Asics employs an unusual method in its latest campaign. The spots don’t put the wearer centre stage, but the shoes. They’ve come to life. They talk about good and bad times, problems, love affairs, just like two old friends. And they discuss the superficiality of some of their colleagues who’d rather follow fashion than sportive ideals.