Asics presents yet another of its surreal
spots. While, in the last commercial, the
sneakers came to life and struck fear
and dread into an entire city, they now
turn the tables on themselves, with the
shoes turning into consumers traipsing
to a store to find a suitable wearer out
of the many on offer. A new runner
does, after all, make you – as a sneaker
– look a whole lot better.