ASICS Brasil
Neogama, São Paulo
[5.17.013]
More Info
Campaign for Asics brand sport shoes which was printed using a special ink that reacts to body heat, turning it blue when coming in contact with the skin. The instructions are an invitation to step on the paper to discover your own foot type.
- Client ASICS Brasil
- Ad Agency Neogama, São Paulo
- Creative Director Alexandre Gama , Marcio Ribas , Fabio Mozeli
- Art Director José Pedro Bortolini , Savio Hatherly , Michel Morem , Gabriel Marcondes
- Copywriter Pedro Rosas
More: Neogama São Paulo
[1.19.061]
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