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Assistance Dogs Australia

Leo Burnett, Sydney

[2.05.053]

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Assistance Dogs Australia “Pick Up The Phone” (00:45) #
This spot for Assistance Dogs
Australia forces viewers to experience a
feeling of helplessness twice over. First,
there is a wheelchair user who, in spite
of great exertions, is unable to lift the
telephone. And, secondly, there is the
feeling of being unable to help and
being simply reduced to watching. After
seemingly endless seconds, everyone
finds relief because assistance dogs
could always be where they are really
needed, albeit only with our help.

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Assistance Dogs Australia “Pick Up The Phone” (00:45) # This spot for Assistance Dogs Australia forces viewers to experience a feeling of helplessness twice over. First, there is a wheelchair user who, in spite of great exertions, is unable to lift the telephone. And, secondly, there is the feeling of being unable to help and being simply reduced to watching. After seemingly endless seconds, everyone finds relief because assistance dogs could always be where they are really needed, albeit only with our help.

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