Atlantic Group
Leo Burnett, Paris
[4.15.166]
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Atlantic Group: “37 Days”# In the rather bleak environment of British Columbia in winter, seeds are planted inside a large glass cube. Just 37 days later, due solely to the application of warmth, new life is created. Payoff in this ad for Atlantic Group, the leading producer of electric heating systems: Heat is Life.
- Client Atlantic Group
- Ad Agency Leo Burnett, Paris
- Creative Director Xavier Beauregard
- Art Director Jérôme Gonfond
- Copywriter Hadi Hassan-Helou
- Production Company Quad, Paris
- Director Staub Photography Inc., Montreal