Archive

Shop

Atlantic Telecom, Abidjan Plateau

McCann Erickson, Paris

[4.07.038]

More Info

Atlantic Telecom “Little People” (00:30) #
How close people can get to each other
when linked by a mobile phone is shown
in this spot for Atlantic Telecom. Instead
of the actual phones, the ringing here is
done by miniature versions of the callers,
who are pressed to one’s ear when one
wishes to speak to them. The husband of
a woman who seems to be having problems with her car is, for example, sitting
inside the hood of the vehicle to give her
instructions. Pay-off: “Keep in touch.”

More: McCann Erickson Paris

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Atlantic Telecom, Abidjan Plateau

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Atlantic Telecom “Little People” (00:30) # How close people can get to each other when linked by a mobile phone is shown in this spot for Atlantic Telecom. Instead of the actual phones, the ringing here is done by miniature versions of the callers, who are pressed to one’s ear when one wishes to speak to them. The husband of a woman who seems to be having problems with her car is, for example, sitting inside the hood of the vehicle to give her instructions. Pay-off: “Keep in touch.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.