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BBDO, New York

[5.19.007]

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AT&T “Until Then”#
With this ad, AT&T takes a look into a future of self-driving cars. We see a family obviously annoyed with the father looking at his phone while driving, he then puts it away and turns “movie mode“ on. At this point, his driver’s seat turns around to face his kids and he enjoys a movie with them. Texting at the wheel has become an annoyance, no longer a deadly habit, yet we are not there yet. Pay off: “Don’t drive distracted.“

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AT&T “Until Then”# With this ad, AT&T takes a look into a future of self-driving cars. We see a family obviously annoyed with the father looking at his phone while driving, he then puts it away and turns “movie mode“ on. At this point, his driver’s seat turns around to face his kids and he enjoys a movie with them. Texting at the wheel has become an annoyance, no longer a deadly habit, yet we are not there yet. Pay off: “Don’t drive distracted.“

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