AT&T
BBDO, New York
[5.19.007]
More Info
AT&T “Until Then”#
With this ad, AT&T takes a look into a future of self-driving cars. We see a family obviously annoyed with the father looking at his phone while driving, he then puts it away and turns “movie mode“ on. At this point, his driver’s seat turns around to face his kids and he enjoys a movie with them. Texting at the wheel has become an annoyance, no longer a deadly habit, yet we are not there yet. Pay off: “Don’t drive distracted.“
- Client AT&T
- Ad Agency BBDO, New York
- Creative Director Greg Hahn, David Lubars, Matt MacDonald
- Art Director Robert Wakeland
- Copywriter Stephen Winston
- Production Company Smuggler, Los Angeles, Smuggler, London
- Director Kathryn Bigelow