AT&T: “Birthday” [01:00]# This spot, produced to mark a fifth anniversary milestone event for US telecommunications group AT&T, once again shows us the world through the eyes of an innocent five-year-old – at a time when there were no limits to creativity. The gray day-to-day life of a big city is
brightened up by colorful children’s drawings, such as fish that dives down into the street, a rainbow arching over the skyline, or an outsized robot creeping along the streets. The spot plays to the song “Pure Imagination” from “Willy Wonka & the Chocolate Factory” (1971). Super: “Rethink possible.”