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Bartle Bogle Hegarty (BBH), London

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Audi “Test” (01:00) #
Today’s TV audiences are swamped
by a never-ending flood of cop shows,
both real and staged. Once in a while, it
seems, each one of us needs to get an
adrenaline kick. While cashing in on the
phenomenon, Audi do their utmost to
make the whole thing look as realistic
as possible. Including that essential feature
of all interesting cases, the “culprit’s
personal signature” …

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Audi “Test” (01:00) # Today’s TV audiences are swamped by a never-ending flood of cop shows, both real and staged. Once in a while, it seems, each one of us needs to get an adrenaline kick. While cashing in on the phenomenon, Audi do their utmost to make the whole thing look as realistic as possible. Including that essential feature of all interesting cases, the “culprit’s personal signature” …

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