The new Audi A4 comes with a new take on the “Vorsprung” idea, getting itself a new face in the process. An entire series of images of everyday objects, taken from both the past and the present day, and each presented with a great love for detail, revealing their highly diverse faces. The spot seeks out the sum of innovation and design, reviewing everything from corkscrew through to can opener, and finally seems to have found what it was looking for in the image of the grinning radiator grill of the new Audi A4 – the “face of Vorsprung.”