
Audi
Bartle Bogle Hegarty (BBH), London
[6.07.003]
More Info
Audi R8 “Construction” (01:00) #
This computer-animated commercial for
the new Audi R8 demonstrates the great
care and precision that goes into the building
of the car. Virtually invisible hands,
seen in time-lapse photography, add the
individual parts required to produce an
entire vehicle. Pleasantly slow music accompanies
the actions, serving to emphasize
the slowness of the process used
to manufacture this exclusive car. Endline:
“Audi R8 – The slowest car we’ve ever
built”.
- Client Audi
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Andy Clough
- Copywriter Richard McGrann
- Production Company Partizan, London
- Director Olivier Gondry
More: Bartle Bogle Hegarty (BBH) London
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