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Bartle Bogle Hegarty (BBH), London

[6.07.003]

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Audi R8 “Construction” (01:00) #
This computer-animated commercial for
the new Audi R8 demonstrates the great
care and precision that goes into the building
of the car. Virtually invisible hands,
seen in time-lapse photography, add the
individual parts required to produce an
entire vehicle. Pleasantly slow music accompanies
the actions, serving to emphasize
the slowness of the process used
to manufacture this exclusive car. Endline:
“Audi R8 – The slowest car we’ve ever
built”.

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Audi R8 “Construction” (01:00) # This computer-animated commercial for the new Audi R8 demonstrates the great care and precision that goes into the building of the car. Virtually invisible hands, seen in time-lapse photography, add the individual parts required to produce an entire vehicle. Pleasantly slow music accompanies the actions, serving to emphasize the slowness of the process used to manufacture this exclusive car. Endline: “Audi R8 – The slowest car we’ve ever built”.

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