Audi
Bartle Bogle Hegarty (BBH) London, Pirata BBH London
[3.16.064]
More Info
The all new Audi R8.
More focus, more drive.
Search R8.
For this campaign, the heart rate and pupil dilation of Audi R8 drivers were measured and the data transformed
into physical art installations.
- Client Audi
- Ad Agency Bartle Bogle Hegarty (BBH), London, Pirata BBH, London
- Creative Director Ian Heartfield
- Art Director Vinny Olimpio
- Copywriter Ian Heartfield
- Photographer Benedict Redgrove
- Illustrator Sebastian Presoux
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