Audi
Venables Bell & Partners, San Francisco
[3.17.141]
More Info
Audi “Daughter”
A girl is competing in a cart race as her father
ponders the issue of (in-)equality between men
and women, reflecting on whether his daughter
will one day be able to realize her skills, drive,
and intelligence in a world in which there is still
a pay gap between the sexes. His worries, as it
transpires, are initially unfounded: his daughter
wins the race and they get to take the trophy
home. A commitment from Audi to equal pay
for equal work.
- Client Audi
- Ad Agency Venables Bell & Partners, San Francisco
- Creative Director Justin Moore , Will McGinness , Craig Deleon , Adam Watson
- Copywriter Kathy Hepinstall , Mike McGuire
- Production Company Somesuch, London , Anonymous Content, New York
- Director Aoife McArdle