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Venables Bell & Partners, San Francisco

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Audi “Daughter”
A girl is competing in a cart race as her father
ponders the issue of (in-)equality between men
and women, reflecting on whether his daughter
will one day be able to realize her skills, drive,
and intelligence in a world in which there is still
a pay gap between the sexes. His worries, as it
transpires, are initially unfounded: his daughter
wins the race and they get to take the trophy
home. A commitment from Audi to equal pay
for equal work.

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Audi “Daughter” A girl is competing in a cart race as her father ponders the issue of (in-)equality between men and women, reflecting on whether his daughter will one day be able to realize her skills, drive, and intelligence in a world in which there is still a pay gap between the sexes. His worries, as it transpires, are initially unfounded: his daughter wins the race and they get to take the trophy home. A commitment from Audi to equal pay for equal work.

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