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Bartle Bogle Hegarty (BBH), London

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Audi “A Pleasure To Follow”#
When every car on the street crazily starts following some other car, it has to be an Audi, right? That, at least, is the case in this 60-second commercial for the Audi R8, highlighting both its design and the will of everyone to follow a car that boasts of its V10 engine made for maximum acceleration and agility. All this to the beats of a cover of the Carpenter’s “Close to You.”

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Audi “A Pleasure To Follow”# When every car on the street crazily starts following some other car, it has to be an Audi, right? That, at least, is the case in this 60-second commercial for the Audi R8, highlighting both its design and the will of everyone to follow a car that boasts of its V10 engine made for maximum acceleration and agility. All this to the beats of a cover of the Carpenter’s “Close to You.”

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