Audi
Bartle Bogle Hegarty (BBH), London
[3.90.060]
More Info
Audi “Procon-Ten” [00:30]# This spot for Audi offers a demo of a crash-proof steering wheel. A man and a woman crash into each other on the pavement. We then see two identical Audis in a head-on smash followed by a sequence in slow motion of the man shooting forward in his seat as the steering wheel sinks away from him into the dashboard.
- Client Audi
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Graham Watson
- Copywriter Bruce Crouch
- Production Company James Garrett Productions, London
- Director Richard Loncraine
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