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Ogilvy & Mather, Johannesburg

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Audi “Frogs” (00:30)# Car advertisments with no vehicle in sight are nothing new. Audi, however, has taken a different approach to this. By using examples from the animal kingdom that look as if they came straight from the Discovery Channel, they illustrate their claim “Vorsprung durch Technik” (“Advancement through technology”). One must be cunning and quick – that is how one survives.

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Audi "Frogs" (00:30)# Car advertisments with no vehicle in sight are nothing new. Audi, however, has taken a different approach to this. By using examples from the animal kingdom that look as if they came straight from the Discovery Channel, they illustrate their claim "Vorsprung durch Technik" ("Advancement through technology"). One must be cunning and quick - that is how one survives.

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