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Audi A4

DDB, Paris

[4.02.107]

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Audi A4 “La Cellule” [00:45]
Subjective camera, so we never see the little girl who is describing the experience of being caught in the back of a cramped car in terms usually associated with prisons. She complains about a cell-like interior where the walls are moving closer, the awful food supplies, or the unbearably close proximity to the other cellmates. Looking out the window makes things even worse, however. For she sees a luxurious and spacious Audi convertible passing by with its passengers clearly enjoying the ride more than she ever can.

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Audi A4 "La Cellule" [00:45] Subjective camera, so we never see the little girl who is describing the experience of being caught in the back of a cramped car in terms usually associated with prisons. She complains about a cell-like interior where the walls are moving closer, the awful food supplies, or the unbearably close proximity to the other cellmates. Looking out the window makes things even worse, however. For she sees a luxurious and spacious Audi convertible passing by with its passengers clearly enjoying the ride more than she ever can.

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