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Audi Q5, Ingolstadt

Ogilvy & Mather, Johannesburg

[3.09.106]

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Audi: “Flipbook” [00:50]# Rather than use a conventional film, Audi has here, in this commercial for the Audi Q5, opted for the flipbook format. As the pages are flicked by a thumb, the pictures begin to move. We are first shown the set, and then a hand appears, setting the flipbook in motion. The “film” tells the story of a couple’s outing into the countryside. Super: “Audi Q5 Everything happens on cue.”

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Audi: "Flipbook" [00:50]# Rather than use a conventional film, Audi has here, in this commercial for the Audi Q5, opted for the flipbook format. As the pages are flicked by a thumb, the pictures begin to move. We are first shown the set, and then a hand appears, setting the flipbook in motion. The “film” tells the story of a couple’s outing into the countryside. Super: “Audi Q5 Everything happens on cue.”

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