
Audi Q5, Ingolstadt
Ogilvy & Mather, Johannesburg
[3.09.106]
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Audi: “Flipbook” [00:50]# Rather than use a conventional film, Audi has here, in this commercial for the Audi Q5, opted for the flipbook format. As the pages are flicked by a thumb, the pictures begin to move. We are first shown the set, and then a hand appears, setting the flipbook in motion. The “film” tells the story of a couple’s outing into the countryside. Super: “Audi Q5 Everything happens on cue.”
- Client Audi Q5, Ingolstadt
- Ad Agency Ogilvy & Mather, Johannesburg
- Art Director Robyn Bergmann
- Copywriter Stephanie van Niekerk
- Production Company Egg, Cape Town
- Director Kim Geldenhuys
More: Ogilvy & Mather Johannesburg
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Audi Q5, Ingolstadt
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