Audio Acordes
Cheil Worldwide, Seoul
[1.19.002]
More Info
No way people with visual impairments can learn to play an instrument,
you say? Well, hell no, says Samsung, launching a Braille-free app that
teaches persons with different types of impaired vision to play guitar
in a practical and intuitive way using its unique voiced-guided Audio
Chords system. Samsung believes in the potential of people to learn,
regardless of the disabilities that may afflict them. The pay-off thus
reads: “Do What You Can’t.”
Damian Nunez: “A really nice idea that doesn’t require high tech to be
done, just the will to help and the commitment to make it happen. A
really simple tool that can bring musical light into the life of the visually
impaired.”
- Client Samsung
- Ad Agency Cheil Worldwide, Seoul
More: Samsung
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