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Australian Childhood Foundation

Clemenger BBDO, Melbourne

[6.06.040]

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Australian Childhood Foundation “Superhero” (01:30) #
An Australian children’s organization is,
in this spot, seeking to give hope and encouragement
to abused children. The little
boy knows exactly what his father is
intending to do this evening. To the accompaniment
of Johnny Cash’s melancholy
number “Hurt,” however, he gets
up from his bed and prevents the father,
by pressing just one finger against the
door, from entering the room. Pay-off: “Unfortunately,
abused children don’t have
superpowers. But you do. Become a childhood
hero. Donate to the Australian Childhood
Foundation.”

More: Clemenger BBDO Melbourne

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Australian Childhood Foundation “Superhero” (01:30) # An Australian children’s organization is, in this spot, seeking to give hope and encouragement to abused children. The little boy knows exactly what his father is intending to do this evening. To the accompaniment of Johnny Cash’s melancholy number “Hurt,” however, he gets up from his bed and prevents the father, by pressing just one finger against the door, from entering the room. Pay-off: “Unfortunately, abused children don’t have superpowers. But you do. Become a childhood hero. Donate to the Australian Childhood Foundation.”

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