Aware.org “#MyFirstDrinkStory”#
According to the agency that made this spot, South Africa is one of the highest consumers of alcohol in the world and underage drinking is being called a “silent crisis”. Children are often asked to bring their parents another glass of wine, beer, etc. for relaxation, celebration, or to cope with stress. These social norms should be put in question. In this ad we see four scenarios in which kids have their first drinking experience.