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Saatchi & Saatchi, Hong Kong

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AXA :”Donky” [01:00]# This spot gives statistics and examples of common accidents that may happen to people. For example, donkeys cause more injuries each year than airplanes. You are more likely to be struck by a falling coconut than by lightning. Most accidents occur in the home and the odds are obviously stacked in your favor, so you might as well get out and live a little. Another winner at the Asia-Pacific Advertising Festival.

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AXA :"Donky" [01:00]# This spot gives statistics and examples of common accidents that may happen to people. For example, donkeys cause more injuries each year than airplanes. You are more likely to be struck by a falling coconut than by lightning. Most accidents occur in the home and the odds are obviously stacked in your favor, so you might as well get out and live a little. Another winner at the Asia-Pacific Advertising Festival.

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