Axe: “So Cute” [00:45]# A man having a shower reaches out for some pink-colored soap. The inevitable happens, twittering little birds subsequently wrapping a towel around his hips, while outside in the room a host of cute little animals are waiting to transform him into a princess. So it might, after all, be better to use Axe … Pay-off: “If you use a woman’s soap – you will smell lika a woman.”