Axe Bullet: “Passing By” [01:30]# This commercial advertises the practically sized Axe Bullet, an Axe deodorant that comes in a handy pocket format. In the course of the day, a guy sees several attractive women pass by him. Each time, he imagines what they might look like in their lingerie. In a small store, he encounters a lingerie-clad woman in a big-cat look. Quick as a flash, he pulls out his Axe and give himself a good spraying-down. She freezes as he is left standing there in zebra briefs. Payoff: “Don’t let opportunity pass you by.”