Axe
Ponce, Buenos Aires
[2.10.118]
More Info
Axe: “Destiny” [01:00]# Once again, Axe deodorant demonstrates the irresistible effect it has on the fairer sex – while this time also thwarting destiny. A young woman and a young man, both attractive, each wake up in their own apartment. They go about the same rituals, dress in similar fashion, even both have a dog, and are reading the same book – pretty much made for each other, in other words. Almost relentlessly, it would appear, they are slowly gravitating towards each other until, that is, a guy pops up who does not really fit the bill at all but does boasts the Axe fragrance. Super: “So sorry destiny. The power of a fragrance.”
- Client Axe
- Ad Agency Ponce, Buenos Aires
- Art Director Christian Rosli
- Copywriter Juan Ure
- Production Company Pretty Bird, Portland
- Director Paul Hunter