Axe “Is It Ok For Guys, … ”
A spot encouraging us to question some commonly held preconceptions. We see men confronted with a variety of everyday attitudes and situations – to not like sports, to be a virgin, to wear pink, to have long hair, to be scared – and listen as a voiceover runs through the behavioral responses of the typical male. Viewers are then invited to go online to check what it is ok for a “real man” to do.