Axe “Touch” (01:00)# Typically Axe. A forlorn bus stop in the middle of NOWHERE. The heat’s making everybody sweat buckets. There’s one man and numerous attractive ladies who, attracted by his fragrance, all of a sudden only have eyes for him. Whatever he does seems to affect the women somehow. He opens the zip on his bag and therewith simultaneously the one on a lady’s boot. He twirls two knobs on his radio … which slowly raises the question: what on earth would men do without Axe?