Bacardi
BBDO, New York
[4.17.117]
More Info
Bacardi “Break Free”
We see a bunch of colorfully dressed young people frozen in “one step – forward, one step back” mode as they dance along the sidewalk.
And at the intersection is a cop who cannot quite decide whether to show the “Stop” or “Go” sign to the similarly immobilized cars and bikes.
As the traffic and crowds gradually approach a state of gridlock, however, the young people break free of the slo-mo to celebrate the arrival of summer with Bacardi.
- Client Bacardi
- Ad Agency BBDO, New York
- Creative Director Greg Hahn , David Lubars , Danilo Boer , Marcos Kotlhar
- Art Director Pedro Sampaio
- Copywriter Kathryn Kvas
- Production Company Caviar Content, Los Angeles
- Director Keith Schofield