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Bacardi
Fallon, London
[1.06.108]
More Info
A series of amusing short scenes that resemble home video footage depicting various people giving their all on the dancefloor, at clubs as well as at private parties. Except that “their all” is rather excruciating to watch (especially since the scenes have been stripped of the original music, and all that we hear is a silly tune played on what sounds like a toy keyboard, making the dancers’ movements look even more inane.) Yet, as the title at the end of the commercial informs us: “There is no bad dancing.” And the dancers here sure seem to be having fun – which is all that counts, really. Pay-off: “The way it should B(Bacardi logo).”
- Client Bacardi
- Ad Agency Fallon, London
- Art Director Micah Walker
- Copywriter Ali Alvarez
- Production Company Partizan, London
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