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Bahlsen

Leo Burnett, Warsaw

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Bahlsen “Vacuum” + “Explosion” [00:30]
People find the weirdest things while cleaning their cars. But when this unsuspecting man sucks up an old and dirty Bahlsen cookie with his vacuum cleaner he seems terribly tempted. After a little wiping off and not so hygenic cleaning, the viewer sees crumbs falling to the ground and realises that the seductive power of the cookie has erased any thoughts about actually eating as much dirt as cookie. In the second spot, we see two young fellas hanging out in front of the TV. Empty food containers scatter the floor and one even acknowledges that he’ll explode if he has anything else to eat. But the inevitable happens: a package of Bahlsen cookies is placed in front of them and they, together with their house, literally explode. Claim: They’re so good you’ll eat them anyway.

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Bahlsen "Vacuum" + "Explosion" [00:30] People find the weirdest things while cleaning their cars. But when this unsuspecting man sucks up an old and dirty Bahlsen cookie with his vacuum cleaner he seems terribly tempted. After a little wiping off and not so hygenic cleaning, the viewer sees crumbs falling to the ground and realises that the seductive power of the cookie has erased any thoughts about actually eating as much dirt as cookie. In the second spot, we see two young fellas hanging out in front of the TV. Empty food containers scatter the floor and one even acknowledges that he'll explode if he has anything else to eat. But the inevitable happens: a package of Bahlsen cookies is placed in front of them and they, together with their house, literally explode. Claim: They're so good you'll eat them anyway.

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