Balenciaga
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Afterworld: The Age of Tomorrow is a video game designed especially to introduce the Balenciaga collection of this season. Each player chooses an avatar and takes it on a hero’s journey set in the year 2031. A store exit leads to a busy street and further on to a dark forest in which a secret rave is going on.
Ignacio Zuccherini: “Play a videogame to know their new collection”.
- Creative Director Demna Gvasalia
- Production Company Dimension Studios, Streamline Media Group
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