Banco Bradesco
Publicis, Sao Paulo
[1.20.072]
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Bradesco “In 2020, Shine In Your Own Way”#
The Brazilian banking giant promotes a message of inclusivity and diversity with a heart-warming 3D animation. We see a firefly, Luna, who doesn’t glow as bright as the others and so, gets left out. But after she meets a boy with Down Syndrome, they conquer together.
- Client Banco Bradesco
- Ad Agency Publicis, Sao Paulo
- Creative Director Rico Lins, Paulo Aguiar
- Art Director Ricardo Sarno Machado, Douglas Reis, Lucas Pinheiro
- Copywriter Vitor Medrado, Américo Vizer
- Director Paulo Garcia
More: Publicis Sao Paulo
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