Banco Popular “Singer,” “Money” + “Rocketman” [00:30]# Three spots designed in a highly stylized, almost expressionistic line and palette, with storylines conveyed entirely through visuals and music, without voiceover or dialogue.
The first spot features a crooning chicken fronting a typical 50s Caribbean style band in a nightclub. The song performed is – in Spanish – “Which came first the chicken or the egg?” The fact that the crooner is just lipsynching goes undetected until the record gets stuck and repeats “the egg” over and over again. This leads to eggs flying at the singer, crashing and morphing into the “Banco Popular. Buys anything from eggs to a new suit.” In “Money” an endless crowd of people suffering the trials of a long queue highlight the much more comfortable way of doing business with the Banco Popular ATM card. In the final spot, a rocketship collides with an asteroid. Pulling up to a Martian repair station, the pilot flashes his Banco Popular card and is ready to take off again. Pay-off: “Accepted where there are signs of intelligent life.”