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Bank of Scotland

Bartle Bogle Hegarty (BBH), London

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Bank of Scotland “Lingua France” [00:30]# In a desperate attempt to appear hip so that he can lure a young customer into opening an account at his bank, this typically boring bank manager effects the kind of speech normally only heard in blackest rap. It is but a thin disguise, for when his wife rings him unexpectedly he reverts back to his clipped, conservative diction, explaining to her that he’s just talking to a “young person.” VO promises that at the Bank of Scotland “we’ll talk to you straight about your money.”

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Bank of Scotland "Lingua France" [00:30]# In a desperate attempt to appear hip so that he can lure a young customer into opening an account at his bank, this typically boring bank manager effects the kind of speech normally only heard in blackest rap. It is but a thin disguise, for when his wife rings him unexpectedly he reverts back to his clipped, conservative diction, explaining to her that he's just talking to a "young person." VO promises that at the Bank of Scotland "we'll talk to you straight about your money."

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