Barclaycard
Bartle Bogle Hegarty (BBH), London
[2.10.108]
More Info
Barclaycard: “Rollercoaster” [01:00]# A guy sets off for work in the morning. He heads for the lift yet enters not an elevator cabin but a car that that is pulled out onto rails – and onto a rollercoaster. With the rising sun in his man’s eyes, the car first plunges down precipitously before going on to whisk through the city, flying past high-rise buildings, a large bridge, and through parks. While on his travels, the guy picks up a packed lunch, naturally using his Barclaycard to pay. A few seconds later, the car stops outside the window of his office, where the guy – refreshed and suitably windswept – gets out. This is how easy life can be with Barclaycard.
- Client Barclaycard
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Szymon Rose
- Copywriter Daniel Schaefer
- Production Company MJZ, London
- Director Nicloai Fuglsig