Barclays
Bartle Bogle Hegarty (BBH), London
[1.12.002]
More Info
In this free online game from the Barclays banking empire, young people can enter a virtual interactive city to test how well they can manage their money. Each player starts off the game with £4, and it is subsequently up to the individual to see what they make of their life. James Hilton: “‘We don’t need no education.’ Never a truer word said. It’s not that ‘the kids’ don’t need the education, it’s that the one they are given is largely useless outside of the school system. When was the last time you needed to know about an oxbow lake? Precisely. 56 Sage Street is a valiant attempt to fill this gap in our children’s education by preparing them for
something they will actually require the knowledge for: life. The premise is simple; start with nothing – no money, no home – use your skills, intelligence and financial acumen to work, earn money, and save your way to a better something. It’s not perfect, but it’s not oxbow lakes either.”
- Client Barclays
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Creative Director Johan Tesch , Petter Westlund , Lars Bjurman
- Art Director Sukhi Kaur , Tessa Christou , Danna Koonce , James Sheahan
- Copywriter Al Merry , Sukhi Kaur
- Production Company B-Reel