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Barclays

Bartle Bogle Hegarty (BBH), London

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Barclays “Evil” (00:40)# In this spot, the significance of money is discussed at some length with the well-known American actor Samuel L. Jackson. Is it automatically the root of all evil? No, because money itself is neutral in terms of good or bad intentions – unless, that is, it lands in the wrong hands and is put to wrong use. If a chicken was a banknote, would it be evil? Hmmm… Gold Lion at Cannes.

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Barclays "Evil" (00:40)# In this spot, the significance of money is discussed at some length with the well-known American actor Samuel L. Jackson. Is it automatically the root of all evil? No, because money itself is neutral in terms of good or bad intentions - unless, that is, it lands in the wrong hands and is put to wrong use. If a chicken was a banknote, would it be evil? Hmmm... Gold Lion at Cannes.

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