Barclays’ Skip Ad
The Martin Agency, Richmond
[4.17.179]
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Barclays Bank goes Geico. The bank use a chain reaction style scenario
in ultrashort Geico-like ads that even “skip themselves” to drive home
their real message: the fact that their corporate relationship directors
know the needs of their customers (which includes the latters’ dislike
of longer commercials …).
Hugo Veiga: “A fun and entertaining idea that conveys the message clearly.”
- Client Barclays
- Ad Agency The Martin Agency, Richmond
- Creative Director Mark Nicholson, Dan Fisher
- Art Director Soren Birk, Lloyd Daniel
- Production Company 1st Avenue Machine
- Director Bob Partington
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