Barnardo’s “Hyena”#
The advert depicts a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. It shows how as a result of social media and with most children owning smart phones and other devices, problems at school can follow young people home. In the 40 second commercial, the girl finds support and hope for the future by talking to a specialist Barnardo’s counsellor.